You can also offer more seasonal offerings if you have any special edition products. Holiday GiftsĪround holidays, you can offer special holiday themed gifts as giveaway prizes.
Likewise, if your business creates software or any online platforms, you could give away invites for beta testers if you have a significant following who would like the opportunity. So if you have a store that sells wedding dresses or suits, you could give away a free alteration that’s likely to appeal to your customers. You could also give away a service of some kind that coincides with your product line or target audience. For example, if you have a local kids’ clothing store, you could partner with a local toy store that shares roughly the same target audience and give away some of their products to widen the audiences of both businesses. Or you could give away products that aren’t from your business, but from other businesses you partner with. For example, you can host a Mother’s Day giveaway where you can offer a spa treatment for both mother and daughter. In fact, in some cases it can be even more effective to give away a prize to a winner and someone they nominate. There’s no rule saying that you can only give away one prize per contest. You can also give away digital products like ebooks or online guides fairly easily, especially if it’s a book you wrote or one that is especially relevant to your followers. This could be something like one pizza a week or one coffee per day for the whole year. If you have a restaurant or similar business where people might visit or purchase from on an ongoing basis, you could offer a year’s worth of products to the winner.
For example, you could celebrate the beginning of summer by offering a free swimsuit, barbecue gear and some similar items all gathered in a beach bag or cooler. Or you could put together a bundle of different products to go with some kind of theme. For instance, if you have a fashion brand, you could offer monogrammed items or even let customers choose their own colors and other style elements.
You can make your prize even more personal to the winner by offering customized products. You can offer a code to the winners allowing them to enter at checkout in order to receive their prize, or give them printable certificates they can present to you in store.
Additionally, you can encourage future purchases by offering an extra gift to go along with a customer’s next purchase.
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